Animoto Innovation Video (8/18)

Integrating Business Intelligence with Social Media Networks


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BI + Social Media = Insights for Everyone from Any Data, Any Size, Anywhere

Organizations are recognizing the significance of developing well-planned, relevant social media marketing campaigns, as almost everyone uses popular social platforms like Facebook, Twitter, LinkedIn and others.

Two Forces:  Technical & Social

Technical:   Organizations recognize that social media tracking needs to be part of their overall business strategy, integrating social data into their corporate BI systems. Social media data is like any other data your organization might collect except that it's often unstructured and it comes from an external system. Organizations realize that there is so much that can be gained from viewing social media data as another data source in their BI systems.

Social:  By collecting and analyzing social media data alongside the rest of their corporate BI, companies get an enhanced view of the people who purchase (or don't purchase) their products and services.  Social data can explain why Product X sells so well in Washington DC, and can even help you spot early trends that can drive product development, and product delivery, marketing messaging. BI will present a visual representation of this data, making it easy to identify these trends.

Overall, BI empowers users of all levels with new insights through social media balancing the need for IT to monitor and manage user created content.

References Cited:

Microsoft Corporation. (2012). Microsoft business intelligence.  Retrieved from http://www.microsoft.com/en-us/bi/default.aspx.

Powell, J.E. (2011).  Integrating social media and business intelligence. Retrieved from http://tdwi.org/articles/2011/05/11/integrating-social-media-and-bi.aspx.